What strategies will help you increase your success rate when selling to women? Very little exploration of how gender differences affect the buying process has been conducted. However, in a study conducted by Rainmaker Trainers®, only 20% of sales managers agreed that women get better results when they sell to women.

In this presentation, Lisa Goldstein, J.D., CSE, discussed:

-Why it is more difficult to develop business relationships with women than men.
-The difference in customer loyalty between men and women.
-How to utilize business development and communication strategies that will enable you to grow business relationships.
-The Gender Power Game™ theory.