Lisa Goldstein speaks to Sales and Marketing Exectives International about Gender based Selling
What strategies will help you increase your success rate when selling to women? Very little exploration of how gender differences affect the buying process has been conducted. However, in a study conducted by Rainmaker Trainers®, only 20% of sales managers agreed that women get better results when they sell to women.
In this presentation, Lisa Goldstein, J.D., CSE, discussed:
-Why it is more difficult to develop business relationships with women than men.
-The difference in customer loyalty between men and women.
-How to utilize business development and communication strategies that will enable you to grow business relationships.
-The Gender Power Game™ theory.